Case Study: Care.com achieves faster lead conversion with HubSpot Sales

Care.com Converts More Leads Faster Using HubSpot Sales

Care.com, the world’s largest online marketplace for finding and managing family care, wanted to accelerate its B2B/SMB business despite a strong consumer brand. Sales reps couldn’t see how prospects engaged outside of phone calls, slowing conversions, and marketing lacked an integrated, scalable platform to run campaigns and measure results.

By rolling out HubSpot Sales to 24 inside reps and implementing HubSpot’s marketing platform, Care.com gained real‑time engagement alerts, email A/B testing, and unified campaign reporting. The changes let reps follow up faster, reduce redundant outreach, improve response rates, enable better coaching, and align sales and marketing—positioning the company to convert leads more quickly and drive higher revenue.

Care.com

Chris Snell

Sr. Inside Sales Manager