Case Study: Bynder achieves 15% month‑on‑month lead growth with HubSpot

Bynder - Customer Case Study

Bynder, a branding automation and digital asset management platform founded in 2010, needed a cohesive marketing solution to replace a patchwork of disconnected analytics and email tools as it prepared to scale. After introducing Salesforce for sales, the company sought a marketing platform that was easy to use and tightly integrated with its sales processes.

Partnering with HubSpot in late 2014, Bynder integrated HubSpot with Salesforce, implemented automated workflows and lead scoring, moved its blog to the HubSpot Blog App, and built self-managed landing pages. The result: a 15% month‑over‑month increase in leads (85% of which are marketing qualified), a 3x increase in customers and a 5x revenue increase, freeing the marketing team from administrative tasks and helping Bynder grow from a startup into a scale‑up.

Bynder

Lidia Lüttin

Chief Marketing Officer