Case Study: BrightGauge achieves 87% more customers and 152% revenue growth with HubSpot

BrightGauge Software Increases Customers 87% and Revenue 152% Using HubSpot

BrightGauge is a small SaaS business‑intelligence platform that helps managed IT service providers create customizable dashboards and reports. As they prepared to launch a new product, BrightGauge struggled with inconsistent lead generation, fragmented marketing tools, no clear follow‑up process, and limited analytics from Google Analytics and MailChimp, leaving them unsure why some leads converted and others didn’t.

Working with HubSpot and enrolling in custom Inbound Sales training, BrightGauge built a repeatable inbound sales process, developed buyer personas, added targeted open‑ended questions to lead forms, and improved personalized follow‑up. The changes produced strong results: customers grew 87% year‑over‑year, revenue rose 152% year‑over‑year, and monthly customer attrition fell by 55%.

BrightGauge

Eric Dosal

Co-Founder and CEO, BrightGauge Software