Case Study: The Bridge Group doubles online leads and increases web traffic 5X with HubSpot

Bridge Group Doubles Online Leads With HubSpot Inbound Marketing Software

The Bridge Group, an inside-sales consulting firm based in Boston, faced stagnant lead generation from cold calls, a small outdated website, and word-of-mouth alone. They needed a modern online marketing strategy to reach more B2B prospects and convert interest into qualified leads.

By implementing HubSpot’s inbound marketing software—covering SEO, lead management, analytics, landing pages and content marketing—the Bridge Group rebuilt its online presence and campaigns, acquiring 1,600 inbound links. The results: a 5X increase in web traffic, a 6X increase in search engine referrals, and a doubling of online leads.

The Bridge Group

Matt Bertuzzi

B2B Marketing Consultant