Case Study: BBC achieves 30% increase in website traffic with HubSpot

BBC Expands Its Business as a HubSpot Partner

BBC is a Belgian full-service B2B agency founded in 1983 that wanted a better way to generate online leads and scale its services. In 2015 it joined the HubSpot Partner Program to gain an all-in-one marketing automation platform plus the consultancy, training and support needed to pivot to inbound marketing.

Using HubSpot tools and training—defining personas, creating targeted content, CTAs/forms, workflows and CRM—and close support from a channel account manager, BBC boosted website traffic by over 30%, now has seven clients using HubSpot, achieved Gold Partner status, shifted most lead generation to inbound and reports stronger year‑on‑year sales and client retention.

BBC

Anne-Roos Vandezande

Content Marketing Coordinator