Case Study: Cadalyst achieves higher revenue, stronger audience engagement, and better lead quality with HubSpot

B2B Publisher Cadalyst Increases Revenue, Audience Engagement and Lead Quality with HubSpot

Cadalyst, a small B2B publisher covering CAD software and hardware, was struggling to deliver more and higher-quality leads as advertisers and customers became more sophisticated marketers. Fragmented audience data across email, CMS, forms and other platforms, limited staff/IT resources, and an inability to track individual behavior or lifetime value made it hard to measure acquisition costs, scale campaigns, and improve lead quality.

By adopting HubSpot as a single marketing automation platform with progressive registration and workflows, Cadalyst consolidated audience data, automated lead capture and qualification, and gained real-time insight into buyers—all without adding staff. The result was faster, higher-quality leads and measurable revenue gains: a 120% increase in CPLs in nine months, a 32% increase in lead-gen revenue in 2013, and 11 net new SMB customers.

Cadalyst

Seth Nichols

CEO, Cadalyst