Case Study: Reckon achieves 590% blog traffic growth with HubSpot

Australian Software Company Reckon Relaunches for the 21st Century, with Help from HubSpot

Reckon, an Australian accounting software company, faced the challenge of building brand awareness and generating qualified leads for its new cloud-based product. The company needed to evolve from traditional marketing methods to a modern, measurable strategy that could demonstrate a clear return on investment and support their sales team. They turned to the HubSpot Marketing software to implement an inbound marketing approach.

Using HubSpot, Reckon developed a thought leadership blog and utilized landing pages with smart forms to enrich their lead database. This allowed for more effective segmentation and personalized email nurturing through workflows. The solution delivered a 590% increase in blog traffic and contributed to a 3 percentage point revenue increase, providing the sales team with a consistent flow of high-quality leads. HubSpot's analytics also enabled the team to continuously optimize their strategy for sustainable growth.

Reckon

Matthew Butler

Group Marketing Manager, Reckon