Case Study: SalesITV achieves 10X website traffic, 30% more leads and $80K in inbound revenue with HubSpot

Australian Sales Training Company Grows Sales and Increases Traffic 10X by Switching to HubSpot

SalesITV, an Australian provider of online sales and customer-service video training, needed to scale globally by turning its website into the primary lead-generation engine. Their marketing team struggled with a difficult-to-use Marketo setup that required manual work and developer help, slowing campaigns and lengthening the sales cycle, so they evaluated alternatives and switched to HubSpot in March 2014.

Using HubSpot’s integrated apps, personas, blog, SEO and social tools — plus 24-hour support and a dedicated consultant — SalesITV streamlined campaign execution, produced daily persona-targeted content, and eliminated reliance on developers. Within six months traffic increased 10x, leads rose 30%, and inbound-generated revenue topped $80,000 from three deals, while the team saved time and gained confidence in reaching the right buyers.

SalesITV

Adam Wiggins

Head of Marketing