Case Study: Rezdy achieves 500% lead growth and 3.8X traffic with HubSpot

Australian Rezdy Software Uses Marketing Automation to Increase Leads by 500%

Rezdy Software is an Australian B2B company that provides online reservation software for tours, activities, and attractions. With a mid‑market team of 25–200 employees, they faced limited marketing staff and unreliable tools and needed a focused content strategy that would both attract prospects and nurture them through the funnel.

By adopting HubSpot marketing automation and building a content-driven lead nurture program, Rezdy scaled their inbound efforts and workflow-driven follow up. The result was a 3.8× increase in website traffic and a 5× (500%) increase in leads, transforming their marketing efficiency with far fewer resources.

Rezdy

Simon Lenoir

Founder & CEO