Case Study: g2m Solutions achieves 80%+ year-on-year revenue growth and proves marketing ROI with HubSpot

Australian Partner, g2m Solutions, Helps Marketers Prove their Value

g2m Solutions is a Sydney-based inbound marketing agency and the first HubSpot Platinum Partner in APAC, founded by Chris Fell to help marketers prove their value. Confronting a market where traditional agencies charged by the hour and marketers struggled to demonstrate ROI, g2m targeted startups and SMBs in tech, software and professional services that needed measurable, cost-effective lead generation.

By adopting HubSpot and an inbound methodology—requiring HubSpot Professional, qualifying clients (e.g., minimum two-person sales teams), and training HubSpot-certified staff—g2m built predictable lead funnels tailored to CEO and marketing personas. The outcome: measurable reductions in cost per lead and rapid business growth—80%+ year‑on‑year revenue growth, 100% retainer-based engagements, steady client growth, a seven-person team serving 17+ clients, and record retainers topping $9,000/month.

g2m Solutions

Chris Fell

Founder & CEO, g2m Solutions