Case Study: Australian Institute of Fitness achieves 9% increase in leads and $200K/month revenue boost with HubSpot

Australian Institute of Fitness Boosts Leads and Revenue with HubSpot

The Australian Institute of Fitness, Australia’s largest provider of fitness training, was hampered by disjointed systems, manual lead tracking and siloed marketing and sales processes. Paper- and spreadsheet-based workflows, inconsistent messaging across the customer journey and no effective lead qualification made it hard to nurture prospects, manage data and drive conversions.

The Institute implemented the HubSpot Growth Stack, trained marketing and sales teams, established MQL criteria, lead flows and HubSpot landing pages, and introduced regular cross-team meetings to align activity. Within three months leads rose 9% and conversions improved (a 2% uplift that translated to about $200,000/month additional revenue), while unified processes and automation saved tens of thousands of dollars over six months.

Australian Institute of Fitness

Jean Posthoorn

National Marketing Manager