Case Study: Australian Training Colleges achieves 10X increase in leads with HubSpot

Australian Education Company Boosts Leads 10X and Improves Sales Efficiency with HubSpot

Australian Training Colleges (ATC) is a leading Australian education and career-pathway organisation whose marketing team’s goal is to drive qualified student leads to recruitment sales. In 2015 ATC struggled with multiple outdated, disconnected systems, manual Excel reporting, poorly showcased courses on the website and inefficient sales processes, which made it difficult to hit their target inquiry volumes.

ATC implemented HubSpot’s all‑in‑one marketing and sales platform, built buyer personas and inbound workflows, and moved content and landing‑page creation in‑house. They also deployed the HubSpot CRM, automation and 400+ sales email templates, eliminating external freelancers and tedious admin work — resulting in a 10× increase in leads within a year and a 2× increase in website traffic in the first six months while greatly improving sales productivity.

Australian Training Colleges

Tennille Wosik

Marketing Director