Case Study: .id The Population Experts doubles new revenue with HubSpot

Australian Demographics Consultancy Doubles New Revenue Stream with HubSpot

.id The Population Experts, a demographics consultancy, faced the challenge of converting their high website traffic into qualified leads to develop a new commercial client segment. They had compelling content but lacked the tools to collect visitor data and generate business opportunities, leading them to partner with HubSpot and its Growth Platform.

By implementing HubSpot with the help of a partner agency, .id gated valuable content behind landing pages to capture leads. They used workflows for targeted email nurturing and leveraged HubSpot's analytics to optimize their funnel. This solution helped HubSpot enable .id to double the revenue for their new business segment, increase monthly website traffic from 15,000 to 39,000 visitors, and generate up to 1,000 new contacts each month.

.id The Population Experts

Lailani Burra

Sales, Marketing & Business Strategist, .id The Population Experts