Case Study: Assignar achieves 120% increase in customer base with HubSpot

Assignar increase their customer base by 120% with HubSpot

Assignar is a unified software platform that supports construction operations from the office to the field. When Marketing Manager Niek Dekker joined, the company had no marketing resources and relied on cold calling, leaving them unable to build brand awareness, track leads, or nurture prospects effectively in a market with low initial demand.

By implementing HubSpot’s integrated tools, Assignar built an inbound content strategy, automated lead nurturing with workflows and reports, and integrated HubSpot with Slack to enable rapid, contextual sales follow-ups. The result: 83% growth in monthly website traffic, a 120% increase in their customer base, and a 70% reduction in sales admin time.

Assignar

Niek Dekker

Marketing Manager