Case Study: AnswerDash achieves 60% increase in leads with HubSpot COS website design

AnswerDash Increases Leads by 60% With HubSpot COS Website Design

AnswerDash is a venture-backed SaaS startup (formerly Qazzow) that delivers contextual, on-site answers to help businesses boost sales and reduce support costs. With just 11 employees, the company faced a dual challenge: rebrand and launch a new site optimized to generate leads and acquire 100 customers in six months while replacing outdated web technology and scaling marketing with limited staff.

AnswerDash partnered with SmartBug Media to build its site on HubSpot’s COS and adopt HubSpot’s integrated marketing tools, enabling easy content updates, landing pages, blogging, and expanded social efforts without heavy engineering support. Within two months of the migration they saw a 60% increase in monthly leads, 55% growth in social media traffic, and a 10% rise in overall website traffic.

AnswerDash

Matt Blythe

Director of Marketing, AnswerDash