Case Study: Amerihope Alliance Legal Services achieves a 186% increase in leads and cuts paid advertising with HubSpot

Amerihope Cuts Paid Advertising and Increases Leads 186% Using HubSpot

Amerihope Alliance Legal Services, a small law firm serving several U.S. states, relied heavily on paid search and purchased legal directories that produced low close rates. Their challenge was to reduce paid advertising, generate more qualified organic leads, and overcome limited internal bandwidth for producing regular content.

They implemented HubSpot and used Zerys to scale content production, increasing blogging from twice a month to five times a week and shifting to an inbound strategy. Within months they saw dramatic gains — about 119% more organic traffic and a 186% increase in contacts within three months, a 27% rise in customers over six months, and a large share of new clients engaging through HubSpot-driven activities.

Amerihope Alliance Legal Services

Kristen Clinton

Director of Marketing