Case Study: American Association of Sleep Technologists achieves 12% membership growth with HubSpot

American Association of Sleep Technologists - Customer Case Study

The American Association of Sleep Technologists (AAST), a 35-year professional association, was struggling to communicate its value and faced declining membership in 2015, with a projected 5–7% loss despite a large library of educational resources.

By adopting HubSpot—regular blogging with SEO, social publishing, lead-capture content (e.g., an ebook), segmented email campaigns and dynamic website content—AAST dramatically boosted engagement and conversions: 5.5× blog traffic, 131% increase in homepage visits, 224% growth in social following, and a 12% increase in membership despite the expected decline.

American Association of Sleep Technologists

Laura Linley

President