Case Study: Amadeus Rail achieves 1,000+ contacts and industry authority with HubSpot

Amadeus Rail Yields Record Results with First HubSpot Campaign

Amadeus Rail, a division of the Amadeus travel technology group, provides booking and transaction software for rail travel agents but struggled to build engagement and prove marketing ROI with a four-person team using disconnected tools and manual spreadsheets. Without an integrated system they couldn’t measure campaign performance or justify budget, so they sought a platform to consolidate their inbound efforts.

Using HubSpot’s consultative onboarding and all‑in‑one tools, Amadeus Rail launched a “Rail Journey to 2020” white paper with pre‑launch teasers, social promotion, email campaigns and HubSpot landing pages, while tracking engagement across channels. The campaign generated 1,000 new contacts in three months, 1,400+ downloads, ~360 media clippings (including CNN), multiple speaker invitations, and consolidated reporting that proved marketing ROI and raised the company’s industry profile.

Amadeus Rail

Philip Martin

Head of Marketing, Amadeus Rail