Case Study: Alpha Software achieves 143% increase in landing page conversions with HubSpot segmentation

Alpha Software Uses HubSpot Segmentation To Increase Conversions by 143%

Alpha Software, a maker of desktop, web and mobile application development tools, was sending one-size-fits-all emails to its entire list and lacked the data and technology to segment leads effectively. This broad approach meant missed opportunities to engage prospects with relevant messaging during product launches and campaigns.

By implementing HubSpot segmentation and tailoring communications and landing experiences to distinct audience groups, Alpha Software sharply improved engagement and conversions — lifting landing page conversion rates by 143% and boosting average monthly lead volume by 24%.

Alpha Software

David McCormick

Director of Product Marketing, Alpha Software