Case Study: Alere Wellbeing achieves 25% more leads and significant cost savings with HubSpot

Alere Wellbeing Increases Leads 25% and Saves Money with HubSpot

Alere Wellbeing, part of Alere, provides behavior-change programs to governments, health plans and employers. Despite a steady cost-per-lead, the company struggled to convert prospects because its marketing lacked a cohesive strategy, targeted content, automation and analytics—relying mainly on generic white papers and sporadic email sends.

Senior B2B Marketing Manager Geoff Tucker adopted HubSpot to define personas, revamp and sequence content, build targeted landing pages and nurture flows, run webinars and A/B email tests, and integrate with Salesforce. The results: a 20% increase in web traffic, 25% more leads, about 100 net new customers, conversion rates rising from ~10% to over 15% across 80+ pages, strong webinar and email performance, and reduced costs by eliminating purchased lists.

Alere Wellbeing

Geoff Tucker

Senior B2B Marketing Manager