HubSpot
663 Case Studies
A HubSpot Case Study
AdriaCamps is a Croatian camping marketplace launched in 2015 to help travelers find and book campsites along the Adriatic coast. Entering a crowded market, CEO Alen needed a way to drive visitors, capture better customer data, and segment offers more precisely than traditional email blasts allowed.
By adopting the HubSpot Marketing Platform, AdriaCamps built personas, used SEO-driven content, added CTAs/forms, and implemented workflows to deliver highly targeted communications and align sales with marketing. In the first year the company saw 60% more leads, a 66% increase in bookings, and peaks of 50K website visitors in a month, with email open rates at 45% and click-throughs at 20%.
Alen Salamun
Chief Executive Officer