Case Study: Adolfo Ibáñez and Partners achieve 11x more leads and conversions with HubSpot

Adolfo Ibáñez Increases Conversions and Leads Tenfold with Inbound Marketing and the HubSpot COS

Adolfo Ibáñez School of Management wanted to expand its reach across Latin America but was held back by an inflexible, hard-to-update website, no clear calls-to-action, reliance on partner email blasts, and no way to track or nurture online prospects. Admissions director Alex Valero needed a mobile-friendly, analytics-driven marketing playbook to attract more leads and measure campaign performance.

Working with HubSpot partner LeadsRocket and implementation partner Market8, the school launched an inbound strategy and a responsive HubSpot COS site with targeted offers and landing pages for every stage of the funnel, plus mobile access and built-in analytics. The results were rapid and dramatic: an 11x increase in conversions and leads (within the first month), over 200 leads per month soon after, a 9.2% visit-to-lead conversion rate, and a 37% rise in students accepted per semester.

Adolfo Ibáñez and Partners

Alex Valero

Director of Admissions, Adolfo Ibáñez