Case Study: ABBYY achieves time and cost savings and increases revenue and leads with HubSpot

ABBYY Uses HubSpot's Tools to Save Time & Money and Increase Revenue

ABBYY, a global software company with 14 offices that develops OCR, form-capture and language-translation tools, was spending too much time and money running campaigns with fragmented tools and outside consultants. ABBYY USA needed scalable, easy-to-run marketing technology that could be managed in-house and integrated with their systems.

By adopting HubSpot (with initial help from HubSpot’s services team), ABBYY standardized landing pages and forms, implemented lead management, automated email workflows and A/B testing, and integrated with Salesforce and their e-commerce system. Within a year they cut campaign costs and gained measurable growth: 25% year-over-year increase in trial revenue, 20% more monthly leads and a 26% rise in monthly website visitors.

ABBYY

Deborah Bates

Senior Product Manager and Business Analyst