Case Study: 1E achieves 2X more sales meetings with HubSpot Marketing Platform

1E Increases Sales Meetings By 2X With HubSpot

1E is an enterprise IT software company that helps organizations run IT faster, more securely and at lower cost. By 2015 it was struggling with a patchwork of point solutions that didn’t share data or allow holistic lead nurturing, so 1E chose HubSpot as an all‑in‑one inbound marketing platform that could be quickly integrated with Salesforce.

Using HubSpot’s smart CTAs, forms, workflows and lead scoring—backed by HubSpot Academy and a customer success manager—1E tightened targeting and handoffs to sales. The result: a 2X increase in booked sales meetings, a 50% rise in visitor-to-lead conversions, 35% longer on-site engagement and the majority of leads now coming from HubSpot-driven email campaigns.

1E

Lucjan Zaborowski

Head of Performance Marketing