Case Study: Rice Inc. builds a fairer, more sustainable rice supply chain with Huboo Fulfilment

Rice Inc - Customer Case Study

Rice Inc. is a social enterprise founded by Lincoln Lee and Kisum Chan to reduce rice waste and improve fairness in the South East Asian rice supply chain. As most of its sales are online and the business needed a fulfilment partner that could support an agile startup, Rice Inc. turned to Huboo Fulfilment for outsourced order fulfilment.

Huboo Fulfilment provided a reliable, transparent fulfilment service that fit Rice Inc.’s need for flexibility and support as it grew. The partnership helped Rice Inc. focus on expanding its mission, reinvesting profits into smallholder farmers and scaling plans to sell directly to consumers and broaden its product range, while keeping its operations in safe hands.

Rice Inc

Kisum Chan

Rice Inc