Case Study: Midstream Lighting boosts lead generation with Huble Digital’s paid media optimisation

Midstream Lighting improves cost per conversion by 12% with Huble Digital

Midstream Lighting, a designer and manufacturer of specialized LED lighting solutions, sought to increase both the quantity and quality of leads from its website despite having a moderate paid media budget. The company engaged Huble Digital to optimize its existing Google Ads campaigns for more cost-effective lead generation.

Huble Digital managed and optimized Midstream Lighting's campaigns by refreshing ad copy, refining target audiences and keywords, and providing strategic recommendations. This work led to a 12% improvement in cost per conversion for Google Ads, reducing the average cost from £302.32 to £265.37 and generating 142 high-quality leads over one year.

Midstream Lighting