Case Study: GCPay boosts lead generation and closed deals with Huble Digital

GCPay boosts closed deals 46% with Huble Digital

GCPay, a provider of cloud-based payment management solutions for the construction industry, faced challenges generating new leads in a niche market and competing against established SaaS giants. They partnered with Huble Digital to build an account-based marketing program, optimise their paid media strategy, improve SEO-driven content creation, revamp lead nurturing, and increase website conversions.

Huble Digital implemented a comprehensive digital marketing strategy for GCPay, including an ABM campaign using Rollworks intent data, a new SEO and content plan, and revamped lead nurture workflows. The results were significant, featuring a 46% increase in closed deals for target accounts and a 119% increase in non-branded keyword traffic. Strategic pop-ups on their website also generated 111 new leads with no additional investment in collateral.

GCPay