Case Study: a global certification body unifies sales and marketing with Huble Digital and HubSpot

a global certification body drives 22% closed-won conversion with Huble Digital

The customer, a global certification body, faced challenges with its decentralized regional structure, which hindered global reporting, collaboration, and the creation of new business opportunities. To strengthen its global operations, it partnered with Huble Digital to establish standardized sales and marketing processes and a unified technology stack.

Huble Digital implemented a global solution using the HubSpot platform, consolidating over 30 different software programs and executing a massive data migration. This provided the client with a unified system, introducing automation into its processes. The results were significant, including 6,262 new deals and a 22% average conversion rate, empowering their worldwide teams and fostering true global collaboration.

(Global Certification Body)