Case Study: Sofa Summit achieves 15k+ attendees and high global engagement with Hubilo

How Smartly.io Used Hubilo to Host the World’s Largest Social Advertising Summit

Sofa Summit, the annual social advertising conference hosted by Smartly.io, needed to pivot to a virtual format while preserving high engagement, intuitive session navigation, rich networking and on‑brand experience. To meet those challenges they used Hubilo’s virtual event platform and services to recreate an interactive, easy‑to‑use summit environment.

Hubilo delivered a tailored platform with polls, Q&A, activities, a robust agenda layout, 1:1 meetings, group chat and branded environments, plus a dedicated Customer Success Manager to onboard the team. The result was a two‑day summit with 15k+ attendees from 50 countries and 50+ international speakers, strong session attendance, high audience interaction and new brand partner connections driven by Hubilo’s networking and engagement features.

Sofa Summit