Case Study: California WIC Association achieves 60% attendance growth with Hubilo

How CWA Went Virtual With Hubilo and Increased Its Attendance Rates by 60%

California WIC Association is a non-profit supporting WIC communities and training over 2,090 employees; when the pandemic forced a move from in-person training to virtual events, the team needed an intuitive, easy-to-use platform for session management, exhibitor booths, and attendee networking. After evaluating options, CWA selected Hubilo’s virtual events platform for its simple UI and attendee experience.

Using Hubilo, CWA implemented flexible session management (live or pre-recorded), dedicated virtual booths, and networking features to recreate face-to-face interactions; the move increased attendance by 60%, boosted attendee engagement and new member acquisition, and reduced event production costs. Hubilo’s platform allowed CWA to reach a larger, more diverse audience and maintain a permanent virtual chapter post-pandemic.

California WIC Association