Case Study: Build CPG Brand Advocacy boosts brand reach through employee engagement with HubEngage

Build CPG Brand Advocacy With Your Employee Engagement App

Build CPG Brand Advocacy needed to turn employee word-of-mouth into measurable brand lift and recruiting advantage, but lacked a simple way to push shareable content and encourage authentic employee advocacy. To address that challenge, the company worked with HubEngage and its employee engagement app/platform to create a centralized channel for approved social content, job postings, training and engagement tools.

HubEngage delivered a customizable app with push notifications, share buttons on approved content, training modules, polls and feedback features to make sharing easy and compliant. The case study reports that this drove increased employee social sharing, broader organic reach and helped surface candidate referrals and engagement — HubEngage’s platform enabled those outcomes (the article does not provide customer-specific numeric metrics).