Case Study: Woodward Canyon improves delivery success and repeat purchases with HubBox

How HubBox Transformed Woodward Canyon’s Delivery Operations

Woodward Canyon, a family-owned winery, faced challenges with its direct-to-consumer delivery strategy, particularly with ensuring successful first-time wine shipments to warmer climates. Their UPS representative introduced HubBox, a delivery technology service that provides customers with more choice at checkout.

By implementing HubBox's pickup solution, Woodward Canyon gave customers access to over 20,000 pickup locations. This transformed their delivery operations, saving the team an estimated six hours per week and leading to a boost in repeat purchases. Notably, 12% of their wine consumers choose these access points when offered.

Woodward Canyon

Michelle Aichele

Director of Wine Club and DTC Sales