Case Study: Associated Foods achieves 50% faster, real‑time company‑wide reporting with Hubble

Associated Foods Feeds Their whole Organization with Real-Time Reporting

Associated Foods is a full‑service wholesale distributor serving about 600 independently owned supermarkets in the western U.S., providing distribution, market research, store engineering and more. After adopting Oracle E‑Business Suite, the company struggled with slow, manual reporting—finance spent hours exporting data to Excel, custom workarounds weren’t scalable, and users lacked a single, timely view of business information.

They implemented Hubble as a real‑time reporting layer on top of Oracle, with an hour‑long install and rapid rollout to business users. Hubble delivered a single, interactive view of ERP data, cut reporting time by 50% (saving 30 hours a month), enabled on‑the‑fly filtering and drill‑downs, and put timely, trusted insights into the hands of the whole organization.

Associated Foods

Alan Whitman

Wholesale Controller