Case Study: Urban Renaissance Group strengthens Lloyd Center’s community presence with Hubbell

Urban Renaissance Group revives Lloyd Center after a decade with Hubbell

Hubbell worked with Urban Renaissance Group, which faced significant challenges in revitalizing Portland's Lloyd Center district. The area struggled with a fractured public perception, concerns about safety, and a lack of a defined identity, all of which were exacerbated by the COVID-19 pandemic and social tensions.

Hubbell implemented a solution focused on community outreach, stakeholder engagement, and media relations to improve public understanding of the revitalization efforts. Their work helped reposition the property as a hub for local arts and community events, which attracted new businesses. This successful engagement culminated in Urban Renaissance Group announcing redevelopment plans for the site in 2024.

Urban Renaissance Group