Case Study: Hale boosts online sales with HubBase and HubSpot-Shopify integration

Hale drives 40%–50% of orders online in four months with HubBase

Hale Cosmeceuticals, a family-operated skincare company, needed to modernize its brand and move away from taking orders primarily by phone. President Vishnu Potini sought to create a professional, customer-facing ecommerce website to adapt to changing times and provide a better experience for their wholesale customers. He engaged HubBase for HubSpot CMS development and to build an integrated Shopify store.

HubBase implemented a solution using HubSpot CMS and Shopify, integrating the two platforms to create a seamless online shopping experience. The result was a modern, conversion-optimized website that was also easy for the Hale team to manage. Within just four months of launch, approximately 40-50% of the company's customers were placing orders directly on the new website, significantly reducing reliance on phone orders. HubBase delivered a robust technical solution that provided a strategic edge for the customer's growth.

Hale