Case Study: HubSpot INBOUND achieves scalable, efficient speaker management and 30% more applications with Hubb

Supporting Event Growth From the Heart

Hubspot Inbound, HubSpot’s annual INBOUND event, faced rapid growth and a surge in speaker submissions that strained its small content team and dispersed reviewers. To centralize intake, enable remote review, and manage hundreds of speakers and session deliverables, Hubspot Inbound turned to Hubb, using Hubb’s Call for Speakers, Speaker Management, and Session Management solutions.

Hubb implemented its cloud-based speaker management portal to collect, segment and streamline applications and review workflows. The result: 1,200 breakout speaker applications (a 30% year-over-year increase), efficient remote review and organization of 250+ chosen breakout speakers and their content, plus improved process efficiency and the ability to capture demographic data to guide future outreach — all credited to Hubb’s intuitive platform and responsive support.

Hubspot Inbound

Courtney Dagher

Content Manager