Case Study: Community Brands achieves a seamless merger of legacy events into one flagship conference with Hubb

Seamlessly merging legacy events into one amazing conference

Community Brands—formed from several merged technology companies serving associations and nonprofits—faced the challenge of consolidating multiple legacy user conferences into one large event, Xperience18. To unify remote planning teams and replace error-prone spreadsheets, Community Brands needed an event platform that provided a single source of truth, enabled diverse reviewers to grade abstracts, and could handle a massive program of roughly 1,500 speakers across nearly 20 content tracks and 70 sponsors. They selected Hubb for its call-for-papers, abstract grading, speaker management and content/sponsor management capabilities.

Hubb implemented its cloud-based conference management platform, providing a speaker portal, automated workflows, abstract grading and seamless integration with the Xperience18 website so updates pushed live without developer resources. The result: a fast, centralized setup that trained quickly, empowered speakers to self-serve, sped content to market for marketing teams, and enabled attendees to build personalized schedules—successfully managing 1,500 speakers, ~18–20 concurrent tracks and 70 sponsors at Xperience18. Hubb’s tools gave the team the single source of truth and automation they needed to run the consolidated conference.

Community Brands

Jessica Cronk

Community Brand’s Senior Manager of Events and Conferences