Hub
7 Case Studies
Case Study: Direct Line Group achieves centralised marketing communication and secure resource sharing with the Hub
A Hub Case Study
Direct Line Group - Customer Case Study
Direct Line Group needed a single communication and knowledge centre to coordinate marketing across multiple brand teams, share news, updates and resources, and facilitate collaboration with external agencies. To address this they implemented Hub’s platform (the Hub) as their central communication tool.
Hub delivered group forums, news categories, resource-sharing facilities and secure areas for external agencies, enabling teams to discuss strategy, share market intelligence and protect staff-only content. The Hub fulfilled Direct Line Group’s requirements, drove strong adoption, improved knowledge flow and collaboration across sub-teams, and provided an easy-to-use, secure space for sharing resources.
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