Case Study: Valero Energy Corporation boosts loyalty and mobile engagement with HTK Horizon

Valero Energy Corporation - Customer Case Study

Valero Energy Corporation, a global petroleum refiner and marketer, faced the challenge of building consumer loyalty for its Texaco fuel brand in a highly competitive, low-interest market. To overcome this and create a more compelling, digital-first loyalty program for its Star Rewards scheme, they partnered with vendor HTK to implement the Horizon customer engagement platform.

HTK's solution involved replatforming the loyalty program to enable a mobile-first strategy, allowing for contactless points earning and redemption via a digital card. This was integrated with payment terminals across 800 sites. The results were significant, with Valero reporting a marked increase in customer loyalty. The partnership with HTK successfully migrated over 800,000 members and provided the foundation for continued innovation and personalized customer engagement.

Valero Energy Corporation

Stuart McBride

Brand Marketing Manager