Case Study: Orange Labs enhances viewer sentiment tracking for streaming content with HTEC Group

Orange Labs uses HTEC Group to track 8 viewer emotions in streaming content

Orange Labs, the R&D division of France Telecom, engaged HTEC Group to address a significant challenge in understanding viewer engagement. They sought to move beyond basic metrics and develop a deeper way to gauge audience sentiment in real-time as viewers watched streaming content, which was crucial for improving their Video Genome product.

HTEC Group designed and developed a pioneering sentiment tracking system that allows viewers to express one of eight representative emotions at any point during playback. This solution provides content creators and platforms with granular insight into audience reactions, enabling them to improve current content, plan future productions, and enhance personalization. As a result, HTEC Group established the groundwork for a superior recommendation system, which is already being used by a leading streaming service to increase viewer satisfaction.

Orange Labs