Case Study: Nasdaq Private Market revives its stock marketplace brand and user experience with HTEC Group

Nasdaq Private Market builds a unified brand experience with HTEC Group

Nasdaq Private Market engaged HTEC Group's Momentum Design Lab to revamp its website and establish a new brand identity. The challenge was to develop a solid brand strategy, centralize their offering, and create an intuitive user experience for their institutional-grade stock transaction platform, aiming to broaden their audience and user base.

HTEC Group's Momentum developed a comprehensive brand strategy and a new Brand System Guide, which formed the basis for a unified visual identity and an improved user journey. The solution expanded beyond a website rebrand to encompass a whole brand experience, including email campaign design and social strategy. This resulted in a fully rounded, user-friendly, and marketable service that transformed the user experience for managing private stock transactions.

Nasdaq Private Market