Case Study: Delta Holding builds the Balkans’ leading eCommerce platform with HTEC Group

Delta Holding launches Ananas MVP in under 9 months with HTEC Group

Delta Holding, one of the largest employers in Serbia, sought to build the biggest eCommerce platform in the Balkans to compete with global giants like Amazon. Their goal was to create a unique user experience with sophisticated design, safe transactions, and on-time delivery. After developing a roadmap with Boston Consulting Group, they approached vendor HTEC Group to help turn their vision into a reality.

HTEC Group built a state-of-the-art platform named Ananas from the ground up, utilizing a robust suite of Amazon Web Services to ensure scalability and performance. The solution, delivered in under nine months, provides customers with a superior experience for browsing and purchasing a plethora of goods. The success of the platform has empowered Delta Holding with a highly bespoke and scalable solution, forming an excellent base for their ambitious plans to internationalize across several new regional markets.

Delta Holding