Case Study: Bitstamp expands audience reach and improves user experience with HTEC Group

Bitstamp reaches top 10 in category with HTEC Group

Bitstamp, a digital asset company, faced the challenge of broadening its audience reach to attract a younger and more diverse clientele while strengthening its market position. To achieve this, they partnered with vendor HTEC Group, whose Momentum Design Lab was engaged to provide a comprehensive usability upgrade through services including research and discovery, UX strategy, design, and development.

HTEC Group delivered a redesigned, user-friendly platform that included a tailored product roadmap and innovative visual design. A key solution was splitting the product offering into Bitstamp Pro for advanced users and Bitstamp Go for newer traders. The transformation was highly successful, helping Bitstamp achieve a position in the top 10 of its category, and the project was recognized with a UX Design Award in 2023.

Bitstamp