Case Study: Wasps Rugby rebuilds its digital presence with HTDL

Wasps Rugby rebuilds its digital presence with HTDL and reaches 306,000 web visits

Wasps Rugby, an iconic rugby club rebuilding after administration, required a new professional digital platform to reconnect with supporters and support future growth. They appointed HTDL for web design, development, and supporting creative assets to create a modern presence that respected the club's heritage.

HTDL designed and developed a new standalone website using Umbraco CMS, providing Wasps with full ownership and a scalable platform. The solution included motion graphics, social media assets, and commercial materials. The new digital presence helped the club rebuild its audience, evidenced by 306,000 web visits in the last 12 months and strong social media engagement across its 317,000 followers.

Wasps Rugby