Case Study: The Original Poster Shop outranks Amazon and eBay with HTDL's branding, Shopify and SEO

The Original Poster Shop outranks Amazon and eBay with HTDL, driving 60.6% of traffic from Google

The Original Poster Shop, a specialist retailer of vintage film posters, faced the challenge of standing out in a competitive market dominated by major ecommerce platforms. They approached vendor HTDL to create a distinctive brand identity and a powerful, scalable Shopify ecommerce website that would build trust with collectors and improve their visibility in organic search results.

HTDL developed a bespoke Shopify website with a focus on SEO and user experience. The solution delivered a professional brand and a high-performing platform, resulting in the client frequently outranking Amazon and eBay for key search terms. This SEO success drove over 50,000 new users and more than 56,000 annual visitors to the site, with over 60% of all traffic originating from Google search.

The Original Poster Shop