Case Study: Smallpeice Trust boosts STEM programme awareness with social media campaign by HTDL

Smallpeice Trust drives 755,000 impressions with HTDL

The Smallpeice Trust, a UK educational charity, needed to increase awareness and registrations for its Summer of STEM programme, targeting both teenagers and their parents. The challenge was to effectively engage these two distinct audiences and maximize a paid social advertising budget across platforms. HTDL was appointed to manage this campaign.

HTDL developed a creative strategy using tailored animated social media assets and managed targeted paid campaigns on Facebook and Instagram. This approach delivered exceptional results, including up to 501% growth in impressions and engagement, 755,000 impressions, and 394,000 interactions. The campaign significantly increased the programme's visibility and helped HTDL's client extend its reach to more aspiring young engineers.

Smallpeice Trust