Case Study: Screwfix refreshes No Nonsense brand and packaging with HTDL

Screwfix refreshes No Nonsense packaging across 100+ applications with HTDL

Screwfix, a major UK trade retailer, faced the challenge of evolving the visual identity of its successful No Nonsense own-label range. The brand needed a refreshed identity to strengthen its shelf presence, improve consistency across numerous product categories, and support future growth, all while retaining the straightforward, value-driven personality trusted by its customers. They appointed the vendor HTDL to undertake this comprehensive brand update.

HTDL developed a refreshed brand identity, comprehensive guidelines, and a scalable packaging design system. This solution created a more cohesive and impactful brand presence, improving product visibility and strengthening recognition. The project successfully balanced evolution with familiarity, providing a stronger visual platform for future growth and supporting No Nonsense's position as one of the UK's most recognised trade-focused brands.

Screwfix