Case Study: Screwfix achieves £10m in first-month sales with HTDL’s Site Workwear brand and eCommerce solution

Screwfix launches Site Workwear with HTDL and generates £10m in first month

The customer Screwfix tasked vendor HTDL with creating a new professional and trusted workwear brand, Site Workwear, that was capable of disrupting the UK market and competing with established industry leaders. The challenge was to develop a complete brand identity and a high-performance eCommerce website to support its launch.

HTDL developed the brand's visual identity, packaging, and a comprehensive eCommerce platform built on their cloud-based solution. The resulting launch was an outstanding commercial success, with the brand achieving over £10 million in revenue within its first month of trading and a 90% increase in brand awareness.

Screwfix