Case Study: MV Kelly achieves a stronger brand and digital presence with HTDL

MV Kelly boosts web visits by 253% with HTDL

MV Kelly, one of the UK's leading civil engineering and groundworks contractors, faced a challenge where its visual identity and digital presence no longer reflected its market-leading scale and ambition. The brand lacked strength and consistency, so they partnered with design agency HTDL for a comprehensive rebranding programme and a new website to better represent their position in the industry.

HTDL developed a bold new brand identity and designed a full content-managed website using Umbraco to showcase the company's capabilities. The solution was rolled out across all business touchpoints. The rebrand significantly strengthened MV Kelly's market position, resulting in a 253% increase in web visits, 90% higher brand awareness, and a 20% increase in turnover by 2025.

MV Kelly