Case Study: Massey Ferguson boosts genuine clutch and flywheel sales with HTDL's Golden Clutch campaign

Massey Ferguson launches Golden Clutch campaign across 4 European markets with HTDL

HTDL partnered with Massey Ferguson to address the challenge of increasing awareness and sales of its genuine OEM clutch and flywheel components across Europe. The goal was to encourage dealers and end users to choose these parts over aftermarket alternatives.

The solution implemented by HTDL was the Golden Clutch Campaign, a multi-channel marketing initiative that included creative design, promotional materials with a prize draw incentive, and a comprehensive technical guide. The campaign was localized for multiple European markets and supported by integrated PR and social media marketing to generate sustained engagement. HTDL successfully helped strengthen awareness of Massey Ferguson's aftermarket offering and supported sales growth throughout the campaign period.

Massey Ferguson